View this post on the web at https://themakingof.substack.com/p/zeiss-introduces-the-soul-of-cinematogra… ZEISS introduces the new Aatma set of nine high-end full frame T1.5 cinema primes with 9 lens focal lengths from 18mm-135mm, designed to marry the benefits of modern optical design with the nostalgic image characteristics that are popular today. Drawing inspiration from some of the most beloved ZEISS lenses of the 20th century, Aatma combines an emotion-driven look with the mechanical reliability, data integration, and workflow compatibility that’s expected for current production. Derived from the Sanskrit word meaning “innermost essence,” “self,” or “soul,” Aatma lenses balance character with versatility. They produce an organic, emotionally resonant image while remaining suitable for a wide range of cinematic applications. Their rendering enhances texture and atmosphere, enabling filmmakers to infuse personal style into each frame while retaining the precision required for contemporary productions. To see them in action, visit zeiss.ly/aatma-wg [ https://substack.com/redirect/70175abb-a114-4d98-a2ee-8af53df5bac9?j=eyJ1Ij… ] for “Welcoming Grace”, shot by Pascale Marin, AFC, directed by Hélène de Roux. After completing production Pascale Marin says: “The Aatma lenses, of which I had four focal lengths for ‘Welcoming Grace’, are rendering skin tones beautifully with more softness. And I loved the way the focus falls off. This gives them a more distinctive character than I’m used to from other modern ZEISS lenses while remaining truly reliable with their known ergonomics”. Availability The nine Aatma lenses – 18mm, 25mm, 35mm, 40mm, 50mm, 65mm, 85mm, 100mm, and 135mm, all T1.5 – are available as a complete set or individually. ZEISS Aatma lenses are available to order now, with deliveries expected to begin June 2026 from authorized ZEISS Cinema dealers. To find out more, please visit: zeiss.com/aatma [ https://substack.com/redirect/0257b991-f59b-4d52-8ffc-f73c7a68442c?j=eyJ1Ij… ] Unsubscribe https://substack.com/redirect/2/eyJlIjoiaHR0cHM6Ly90aGVtYWtpbmdvZi5zdWJzdGF…